Who are we

New Tang Dynasty – NTD (‘we’ or ‘us’ or ‘our’) gathers and processes your personal data in accordance with this privacy notice and in compliance with the relevant data protection regulations and laws. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data. This Privacy Policy applies when you use websites, mobile or tablet apps, subscription, comment, or other services from us (collectively, the “Services”). We can be contacted by email: [email protected].


Information That We Collect

When you use the Services, e.g., purchase a subscription or other products, browse our sites, use our apps, complete a survey, etc., your personal information is collected by us.

Personal information is information that identifies you as an individual or relates to an identifiable individual.

We uses and processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this notice.

The personal information is collected in several different ways, including: registration forms, billing, user generated content (e.g., comments), survey, contacting our service center, different cookies and tracking technologies, other sources.

The personal information that we may collect includes:

Email (only applicable to account registration for our newsletter service and subscription)

How We Use Your Personal Data

We takes your privacy very seriously. We do not sell your data, and not share or disclose your data without your consent, unless required to do so by laws. We only retain your data for as long as is necessary and for the purposes specified in this notice. The purposes and reasons for processing your personal data are detailed below:

to improve the contents of the sites and apps to serve you, make them more suitable to your needs and increase their usability;

to make your navigation more pleasant and personalized, with our products (such as contents) and services personalized to you;

to facilitate your experience and social sharing;

to analyze and develop our new products and services for the interest of users;

in specific cases we will be contractually obligated to share your data with one of our third party partners explained above. In these instances, we will make it clear that the third party partners, which the data you share will be transferred to, follow international privacy data protection regulations.

Sharing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. We uses third-party partners to provide the below services and business functions, those third-party partners collect and process your data governed by their privacy policy.

We may share your personal data with the following entities:

our affiliated companies;

third-party service providers, such as Google, to analyze how users use our websites and apps, track user interests, trends and patterns in order to serve you personalized content which is relevant to your interests;

third-party advertising partners, such as Google, in order to serve personalized, relevant ads while you are on our sites and apps.

International Transfers of Personal Information

Our third-party service providers such as Google, Facebook, and Twitter are U.S. companies. They comply with the EU-U.S. Privacy Shield Framework Principles (the “Privacy Shield Principles”) with respect to the collection, use and transfer of personal data between the European Economic Area and the U.S. This ensures international transfer of personal data between the European Economic Area (EEA) or Switzerland, and US in full compliance with General Data Protection Regulation (GDPR) at a high level of the protection of personal data, in case such international transfer takes place.

Safeguarding Measures

We takes your privacy seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure or destruction and have certain qualified security measures in place.

Encryption is our security strategy to ensure the stored personal data can be accessed only by the authorized roles and services with audited access to the encryption keys.

Personal data is encrypted and stored in a private and isolated environment for extended security.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to us, however, as this information is required for us to provide you with our services/deliver products, we will not be able to offer some/all of our products or services without it.

How Long We Keep Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We retains your personal data for as long as necessary for the purpose for which it is collected, to provide you with our services as our users on sites and apps.

Your Rights under General Data Protection Regulation

If you are a resident from the European Economic Area (EEA) or Switzerland, EU General Data Protection Regulation (GDPR) grants you the right to access any personal information that we processes about you and to request information about:

what personal data we hold about you

the purposes of the processing

the categories of personal data concerned

the recipients to whom the personal data has/will be disclosed

how long we intend to store your personal data for

if we did not collect the data directly from you, information about the source.

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the relevant request; this is to ensure that your data is protected and kept secure.

Please bear in mind that if you exercise such rights, this may affect our ability to provide our products and services.

Individuals under 16

We does not intentionally and knowingly process personal information from individuals under the age of 16. Personal data of users under the age of 16 will be processed only if consent is given or authorized by the holder of parental responsibility over the child. We will make every reasonable effort to verify in such cases.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Lodging A Complaint

We only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

Update to Our Privacy Policy

We may update this notice from time to time. All changes will be posted and updated here. We will notify you directly by email (if we hold one for you) or by other appropriate means if any significant changes occur. Any changes to the privacy policy will become effective when the updated policy is posted. We advise you to check back here frequently to review the most current version of this notice.